Apple’s premium product position & execution solidify its brand to retain “Apple Fans”.Where Apple has good controls of the first 3. A rule of thumb of the level of complexity in the real world is technology < supply chain < business < ecosystem. Apple’s highly vertical integration strategy significantly reduces the lead-time for the phase change to propagate through the supply chain.And 3 more “secret sources” are also critical. So why is Apple flipping the game better? Timing is the easy answer. For example, as resourceful as MS, QCom & other big PC players with an 8-year head start on Windows RT & the huge leverage from the Windows ecosystem, it’s still very a niche & many for them to catch up. Just super hard because of the path dependency, and the Matthew effect works against dinosaurs on such occasions. ![]() To be fair, such a switch is not a new idea. ![]() Apple iPad Pro Secret Sources - New Flavors
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